Bold Foods

The challenge

Bold Foods was created as the evolution of IBC Simply, a UK food and beverage supplier with more than 30 years of experience in flavourings, beverage concepts, private label manufacturing and white labelling.

The new brand needed more than a new visual identity.

Its website and communications needed to explain who Bold Foods was, what it offered and why B2B customers should choose it.

The existing website had a predominantly B2C feel and didn't reflect the ambitions of the new brand.

My role

• B2B brand messaging

• Website copywriting

• Product and service copy

• SEO and AEO content strategy

• Conversion-focused copy

• Recipe and content hub copy

• Customer-facing communications

• Supporting brand activation messaging

Finding a B2B voice

The new messaging needed to feel as energetic and confident as the Bold Foods name while still communicating expertise and credibility.

I helped translate the brand's new personality into website content, balancing confident brand language with the practical information B2B customers need when researching a supplier.

The copy needed to make a complex product and service offering easy to understand, from syrups and sauces to smoothie bases, product development and co-packing.

Writing for conversion and search

The new website was structured around clearer customer journeys, with copy designed to help visitors quickly understand the product range and services and move towards making an enquiry.

SEO and AEO were also built into the content strategy.

Keyword and prompt research informed the site's copy and content structure, helping create a stronger foundation for both traditional search and emerging AI-led search experiences.

A recipe hub also provided an opportunity to demonstrate the possibilities of the product range through useful, engaging content.

Activating the brand

The verbal identity extended beyond the website.

I worked within the wider brand activation to ensure communications such as email marketing templates and internal and external presentation materials could carry the new Bold Foods identity consistently.

The result

The project gave Bold Foods a much stronger B2B digital presence and a clearer way to communicate its products, services and expertise.

The copy helped turn a new visual identity into a complete brand experience – giving Bold Foods the language it needed to enter its next stage of growth with confidence.